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A Conversation with Social Scientist Peggy Szymanski
Exploring How Beehive AI Revolutionizes Customer Understanding and Research If anyone knows how to understand why people do what they do,...

Thomas White
May 12, 20233 min read


Balancing Consumer Research and Budget Cuts: How Beehive AI Helps You Scale Your Consumer Research
In the current economic climate, companies are cutting back on research manpower and vendor budgets. However, the need to understand your...

Beehive AI
Apr 17, 20232 min read


Multiple choice questions are great! If you don't care about the right answer.
What's the difference between asking customers open-ended questions and close-ended (multiple-choice) questions? We took something basic...

Beehive AI
Dec 12, 20222 min read


People are “Spooked” by the Rise of AI (Artificial Intelligence).
Halloween is coming up, which means that it’s scary movie season! Although some people prefer stories about witches and magic, there are...

Beehive AI
Oct 25, 20222 min read


Palm oil is in nearly everything, but is sustainable palm oil a good business opportunity?
Palm oil is in nearly everything – it's in close to 50% of the packaged products we find in supermarkets, everything from pizza,...

Beehive AI
Oct 20, 20222 min read


48% of Americans expect they will change the brands/stores they shop from in the near future.
We were curious about what the American consumer thinks about the current economy and its effects on his or her life. As always, Beehive...

Beehive AI
Jul 22, 20221 min read


How to Make Traditional Advertising Work For You
A staggering 4.95 billion reportedly people use the internet every day. This goes some way to explaining why businesses turned away from...

Beehive AI
May 24, 20223 min read


Why Facebook and other companies are losing consumers' trust and what can they do about it?
2022 Edelman Trust Barometer's recent study shows that societal trust is eroding in commercial, political, and general areas. This has...

Beehive AI
May 19, 20223 min read


How to Find Out What Your Consumers Really, Really Want
If only your consumers were more like the Spice Girls – ready and eager to tell you what they want, what they really, really want. They...

Beehive AI
May 6, 20223 min read


Artificial Intelligence + Iterative Learning = Business Growth 🚀
“Growth is never by mere chance; it is the result of forces working together.” James Cash Penny, founder of JC Penny. To grow your...

Beehive AI
Apr 26, 20225 min read


How to understand consumers in a global economy 🌍
Our world today is more connected than ever before which allows more and more organizations to operate globally. While many of the...

Beehive AI
Apr 14, 20221 min read


How to learn from the silent majority
In many disciplines, one can find the age-old principle: “Garbage in -> Garbage out”. It means that no matter how sophisticated your...

Beehive AI
Apr 12, 20222 min read


How can banks retain their customers?
Nowadays, people have more banking 💵 choices and it’s easier than ever before to switch banks. So what drives people to stay or go? We...

Beehive AI
Apr 5, 20221 min read


What do VR and Gaming consoles have to do with at-home exercise?
VR/Gaming consoles 🎮 are typically used for gaming and entertainment purposes. But, to our surprise, Beehive AI's Qualitative...

Beehive AI
Apr 5, 20221 min read


What is the future of at-home exercise?
Most of us have set fitness 🏋️ goals one year or the other, but more often than not, we give up early on. Throw a pandemic into the mix...

Beehive AI
Apr 5, 20221 min read


What can we learn about iPhone vs. Android users?
The classic “Coke vs Pepsi” debate has now become “iPhone vs Android”, and people seem to be quite passionate about where their loyalties...

Beehive AI
Apr 5, 20221 min read


What do consumers think about plant-based meat?
Since Impossible Foods is eyeing an IPO, we put Beehive AI’s Qualitative Intelligence Platform to work to find out what consumers think...

Beehive AI
Feb 28, 20221 min read


Will Amazon's pay increase have an impact on consumers' likelihood to buy from Amazon?
When Amazon increased its tech and corporate base wages to be more competitive, we were curious to see if it had any impact on consumers'...

Beehive AI
Feb 15, 20221 min read


What Beehive AI's QI ESG Pulse tells us about "The Gap" and Gender Equality in the workplace.
Gap and its brands (e.g. Athleta, Banana Republic, and Old Navy) invest in gender equality in the workplace. According to their 2020 ESG...

Beehive AI
Feb 4, 20221 min read


Beehive AI is pioneering a new Environmental, Social and Corporate Governance (ESG) Pulse for Execs
Environmental, social, and governance (ESG) issues are a hot topic for companies nowadays. According to a PWC report, 91% of business...

Beehive AI
Dec 13, 20211 min read
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