Beehive AI Blog

TL;DR: As synthetic personas become more widely used for concept testing, forecasting, and consumer insight generation, the key question is: “How do we know we can trust them?” The answer is realism , validated across three dimensions: Behavioral Realism:  Do personas think, react, and show biases like real humans? Preference Realism:  Do their choices match the behavior of real consumer segments? Predictive Realism:  Can they accurately anticipate real-world outcomes? This p

If you're in a customer-facing role, you're likely familiar with the churn score. It's the metric that pops up on a dashboard, a single...

At Beehive AI, we're pioneering a new era in customer intelligence - one powered not just by data, but by foresight. The era of...

Having spent nearly a decade building an AI-powered customer experience (CX) and consumer insights (CI) analysis platform, trusted by...

TL;DR The advantages of using a specialized model  like Beehive AI for analyzing customer data as opposed to a general-purpose LLM, like...

The hype surrounding generative AI has reached epic levels - nearly EVERYTHING can be impacted by new AI innovation, it seems.  And as an...

There has been a lot of focus lately on generative AI and its ability to do seemingly everything, from writing content to automating...

In our blog post last week, we talked about how research and insights leaders are a lot like detectives  – looking to answer key...

Generating insights for your organization is a lot like being a detective. There is a question to be answered (what happened, and why), a...

Recently the Beehive AI team chatted with a researcher at a leading tech organization. He recounted the story of his child who used...

Organizations face a multitude of decisions every day. How to acquire new customers to achieve growth goals, how to hold on to the...

You’ve collected the data. You’ve done the robust analysis. You’ve created a beautiful powerpoint.  You’ve delivered the insights and...

Ever stare at your data and say (ok, scream) “Just tell me what’s important!”? Yeah, us too. Well, now Beehive AI can answer you back...

It’s the start of a new year, and while we’ve been busy making personal resolutions, many of us also find ourselves looking for...

The Dilemma of Customer Feedback The question, "Can you trust what customers are saying?" resonates deeply in the business world. It...

In the realm of business analytics, numbers often dominate the conversation. They provide a clear, measurable understanding of customer...

In a recent HBR article by Geoff Tuff, Steve Goldbach, and Elizabeth Lascaze, the authors explore the pivotal role of customer feedback...

AI talk is everywhere Interest in AI exploded in 2023, and it's not just a fleeting trend. It's a global conversation spanning from...

TL;DR Just as music evolved from limited tracks to endless digital possibilities, data collection has shifted from constrained structured...

As pioneers in the rapidly-evolving field of artificial intelligence, our team at Beehive AI seeks to turn the complexities of...