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If only your consumers were more like the Spice Girls – ready and eager to tell you what they want, what they really, really want. They...

“Growth is never by mere chance; it is the result of forces working together.” James Cash Penny, founder of JC Penny. To grow your...

Our world today is more connected than ever before which allows more and more organizations to operate globally. While many of the...

In many disciplines, one can find the age-old principle: “Garbage in -> Garbage out”. It means that no matter how sophisticated your...

Nowadays, people have more banking 💵 choices and it’s easier than ever before to switch banks. So what drives people to stay or go? We...

VR/Gaming consoles 🎮 are typically used for gaming and entertainment purposes. But, to our surprise, Beehive AI's Qualitative...

Most of us have set fitness 🏋️ goals one year or the other, but more often than not, we give up early on. Throw a pandemic into the mix...

The classic “Coke vs Pepsi” debate has now become “iPhone vs Android”, and people seem to be quite passionate about where their loyalties...

Since Impossible Foods is eyeing an IPO, we put Beehive AI’s Qualitative Intelligence Platform to work to find out what consumers think...

When Amazon increased its tech and corporate base wages to be more competitive, we were curious to see if it had any impact on consumers'...

Gap and its brands (e.g. Athleta, Banana Republic, and Old Navy) invest in gender equality in the workplace. According to their 2020 ESG...

Environmental, social, and governance (ESG) issues are a hot topic for companies nowadays. According to a PWC report, 91% of business...

It’s obvious that the COVID-19 pandemic accelerated the groceries/retail delivery and pickup business. Less obvious is whether and how...

Are you obsessing over the right things to fuel your business's growth? Check out our LinkedIn article about how Qualitative Intelligence...

For the last two decades, companies have grown more and more dependent on tracking solutions (e.g. cookies, Facebook pixel) to understand...

In 2002 Secretary of Defense Donald Rumsfeld was interviewed about the war in Iraq and the lack of evidence showing weapons of mass...

Organizations all over the world are asking the same fundamental question: What motivates my customers? Whether they’re purchasing a...

What’s driving people’s beliefs in widespread election fraud? Gerard Kunkel used the Beehive AI platform to analyze thousands of...

What’s driving people’s attitudes toward mask wearing? Gerard Kunkel used the Beehive AI platform to analyze thousands of conversations...