How to understand consumers in a global economy 🌍
Our world today is more connected than ever before which allows more and more organizations to operate globally. While many of the operating barriers across different countries and cultures have been addressed, one fundamental challenge still remains: understanding consumers across countries, cultures, and languages and doing it in a seamless, and cost-effective way.
The cost of not understanding consumers in the local market and context is high; from countless bad marketing campaigns that miss the cultural nuance to learning too late that Germans dislike other people bagging their groceries for them at a Walmart store.
At Beehive AI, we created our Qualitative Intelligence Platform to be a global solution from day 1. In order to achieve that, we followed a few principles:
A program can be launched online in any location and language in a seamless manner by simply specifying the country and language of interest.
All data and results are available in the client’s original language and, with a click of a radio button, in English.
With the help of our linguistics team, our AI learns from each language and locality.
The UX can combine all data and results (regardless of language and country) into one unified dashboard.
So far, Beehive AI’s Qualitative Intelligence has been used in over 10 countries (see below) and 8 different languages across the globe. Most importantly, our platform can add almost any new country in a couple of weeks.
Beehive AI's Qualitative Intelligence platform already used in: USA 🇺🇸, Canada 🇨🇦, Mexico 🇲🇽, Germany 🇩🇪, France 🇫🇷, Spain 🇪🇸, UK 🇬🇧, Greece 🇬🇷, Russia 🇷🇺, Ukraine 🇺🇦, Serbia 🇷🇸, Australia 🇦🇺, and Brazil 🇧🇷