Environmental, social, and governance (ESG) issues are a hot topic for companies nowadays. According to a PWC report, 91% of business leaders believe their company has a responsibility to act on ESG issues. However, while a lot of attention is placed on how institutional investors are considering ESG issues when making investment decisions, not enough attention is given to the growth opportunity that ESG presents.
In fact, in a recent analysis we ran using Beehive AI's Qualitative Intelligence platform, 84% of consumers said that Environmental, Social, and Governance Issues Influence their purchase decision. Understanding their motivations in a targeted way will enable you to tailor your ESG strategy and marketing to increase sales, retain talent, and attract investors! This is why we are launching our ESG pulse ✔️
Beehive AI is pioneering a new Environmental, Social and Corporate Governance (ESG) signal for executives. Leveraging our QI platform, the ESG Pulse collects and analyzes your stakeholders’ (consumers, investors, etc.) unbiased free-form expressions at scale to:
Discover nuanced and segmented perceptions of your organization's performance relative to established ESG categories
Understand and quantify the impact of these perceptions on your business
Uncover opportunities for improvements
Leveraging the best qualities of our QI platform; fast, unbiased, adaptive, scalable, unbounded, and uncovers stakeholders motivations and, values the Beehive AI’s QI ESG pulse enables you to:
Benchmark your org against your competitors, and industry standards
Identify and react to changing market conditions in real-time
Develop and use fine-tuned segments and strategies, catered to your organization
Work with Speed and cost-effectiveness
Uncover strategic, new market opportunities
Quickly follow-up and/or focus on specific issues or initiatives
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