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The Good Chocolate is a disruptive chocolate brand that makes 100% organic bean-to-bar chocolate with zero sugar.
What the Beehive AI Qualitative Intelligence (QI) platform did:
The Good Chocolate is a disruptive chocolate brand that makes 100% organic bean-to-bar chocolate with zero sugar. Its mission is to provide delicious chocolate to anyone who values a healthy lifestyle. With a wide range of benefits and potential customer base, The Good Chocolate team wanted to boost growth quickly. By 2019 the company had built a solid brick-and-mortar B2B grocery distribution channel and wanted to turbocharge its B2C e-commerce sales channel. Specifically, The Good Chocolate was looking for more reliable ways to redefine their e-commerce customer segments and determine how to message them.
Beehive AI continuously engaged thousands of chocolate lovers on Facebook and Instagram and asked them a simple, open-ended question. Based on its analysis of massive numbers of free-form responses Beehive AI's platform classified chocolate lovers into customer segments with distinct preferences, needs and motivations. Using this data, The Good Chocolate was then able to test different ad messages for each segment, tailor the product offering to each unique audience, and optimize ad sales conversions on their website to maximize Return-on-Ad Spend.
● Increased online revenue by 300% over 3 months
● Improved average ROAS (return of advertising spend) by 350%
● Reduced cost per lead by over 50%
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