What do consumers think about plant-based meat?
Since Impossible Foods is eyeing an IPO, we put Beehive AI’s Qualitative Intelligence Platform to work to find out what consumers think about plant-based meat.
Here’s what we learned:
A good chunk of people have tried plant-based meat at least once, but only 11% ⬇️ of people eat it regularly (more than once a week).
The top 3 motivators for people to increase their consumption of plant-based meat are taste, price, and convenience.
Consumers are 2X ⬆️ more likely to be concerned about the nutritional value of plant-based meat IF they have tried it before.
27% of people who consume plant-based meat regularly were concerned 🚨 about the long-term effects.
What about you? Do you prefer meat or plant-based products? Let us know in the comments below.