You’ve collected the data. You’ve done the robust analysis. You’ve created a beautiful powerpoint. You’ve delivered the insights and recommendations.
And yet…sometimes it feels that your stakeholders don’t really hear you. Either they nod politely and continue on their decision-making path. Or, they are skeptical of the insights you have presented, with phrases like “well I talked to a customer last week and they said something different” or “I’m not sure I believe that.”
We’ve all been there. Getting to the insights is only half the battle. Making your stakeholders listen, understand, and embrace those insights is a whole other thing. But it’s absolutely critical to your success.
So what are some strategies to break through with your insights and get stakeholders to truly listen (and take action)?
Know your audience: First and foremost, you have to understand your stakeholders, what their goals are, what decisions they are trying to make, and what POVs they may have prior to consuming your insights. This can help you land the insights in a more personalized way, and head off potential objections.
Rely on large, diverse data sets: You know that saying “More data isn’t always better”? Yeah, usually it is better (when it can be analyzed properly). The best way to counter the “but that one time I heard a different thing” objection is to have larger, diverse data sets that can demonstrate the magnitude and statistical validity of the insights you have generated. Innovations in AI have made analyzing these datasets more accessible than ever before.
But also bring it to life: Stakeholders often rely on personal experiences because customer interactions make it real for them and help them understand the customer’s needs, wants, and motivations in a more visceral way. So in addition to your comprehensive data-driven analysis, bring your insights to life with verbatims, anecdotes, video clips, etc. that provide some rich color to your story.
Connect insights to recommendations and outcomes: Back to point #1, be sure to present insights in the context of what actions could be taken by the business, and what outcomes might be achieved as a result. To do this effectively, your insights need to reflect the “why” not just the “what” of customer behavior. Combining quantitative with qualitative is crucial to building a complete story.
As insights and research leaders, you play an incredibly important role in helping your organization make the decisions that will drive growth and business success. By building a game plan across data sources, analysis methods, and delivery strategies, you can ensure stakeholders listen, understand, and take action.
Learn more how Beehive AI can help you generate insights that influence stakeholders
Beehive AI provides a generative AI platform designed specifically for an organization’s unique qualitative data. With self-learning language models, validated by human experts, and built-in statistical analysis, research and insights leaders can quickly, accurately, and safely analyze their qualitative data, and combine it with quantitative data, to generate more robust customer insights.
Interested in learning more? Schedule a demo today.